"Our role is to be a platform for making all of these apps more social, and it's kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years ? maybe even sooner," Zuckerberg said. "The web is only at one and a half billion people whereas everyone is going to have a phone and all the phones are going to be smartphones. So our strategy is that we want to go wherever people are building apps so we can make all of those apps social if they want that."
Zuckerberg also noted that, on a phone, it's easier to sign-in to Facebook once, and then have most of your experiences, whether it's apps and games or contact sync, be social after that initial sign-in.
"[For] iPhone, we built in contact syncing, and for Android we integrated and did contact syncing pretty seamlessly. The question is ? what could we do if we also started hacking at a deeper level, and that is a lot of the stuff that we're thinking about," Zuckerberg explained.
Zuckerberg said that Facebook isn't currently working on its own mobile operating system, but didn't rule the idea out down the road. "Who knows, 10 years down the road, maybe we'll build our or operating system or something, but who knows," he said.
Zuckerberg also said that, while it's possible that there could be "exploratory conversations" going around within Facebook about a Facebook-branded device, "none of them have gotten to that level of detail," just yet.
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